When Qualifying Sales Prospects, Jason Places Each Lead in One

question 30

Multiple Choice

When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "B" leads would be:

• A) do nothing currently, but monitor the lead for possible future changes.
• B) contact the lead using telemarketers.
• C) have one of the firm's salespeople make a sales call them.
• D) send the lead marketing materials and encourage them to make inquiries if they are interested.

---

Definitions:

Serratus Anterior

A muscle on the side of the chest that helps rotate the arm and move it away from the body.

Pectoralis Minor

A thin, triangular muscle located beneath the Pectoralis Major in the chest, involved in functions like scapula downward rotation, depression, and anterior tilt.

Rhomboideus Major

A muscle in the back that is involved in moving the shoulder blades and supporting the arm.

Supination

Rotation of the forearm (when the forearm is parallel to the ground) so that the anterior surface is up (supine).