For a Company Developing a Loyalty Program, the Most Attractive

question 22

Multiple Choice

For a company developing a loyalty program, the most attractive group of individuals is ________ users.

• A) light
• B) moderate
• C) heavy
• D) new

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Definitions:

Prosocial

Pertaining to behaviors that are positive, helpful, and intended to promote social acceptance and friendship.

Altruism

Selfless concern for the well-being of others, often leading to helping behaviors without expectation of personal benefit.

Empathy

The ability to understand and share the feelings of another person.

Gender-Typed Toys

Toys that are traditionally associated with or promoted to one gender over another, influencing children's perceptions of gender roles and identities.