Which of the Following Consumer Promotions Is the Best Method

question 161

Multiple Choice

Which of the following consumer promotions is the best method for encouraging consumers to try a new product?

• A)Coupons
• B)Sampling
• C)Premiums
• D)Contests or sweepstakes

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Definitions:

Foot-In-The-Door Effect

The foot-in-the-door effect is a psychological principle that suggests people are more likely to agree to a large request if they first agree to a smaller one.

Minority Influence

The process by which a smaller part of a group changes the beliefs or behaviors of the majority, often through consistency, commitment, and flexibility.

Self-Confident

Pertains to a state of being secure in oneself and one's abilities.

Groupthink

A psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.