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Shania Received a Sample of a New Tea Drink When

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Shania received a sample of a new tea drink when she attended a football game in Miami. This is an example of instant redemption sampling.


Definitions:

Fixed-Ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses, in behaviorist psychology.

Variable-Ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it highly effective in maintaining behavior after it has been learned.

Violence-Viewing Effect

The phenomenon where exposure to violent media can increase aggressive behavior and desensitize individuals to real-life violence.

Desensitization

The process of reducing sensitivity or responsiveness to a stimulus by repeated exposure to it.

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