The Unit in a Company That Manages Publicity and Other

question 51

Multiple Choice

The unit in a company that manages publicity and other communications with all groups that has contact with a firm is the department of:

• A)communications.
• B)advertising.
• C)specialty events.
• D)public relations.

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Definitions:

Economies of Scale

The financial advantages gained by enterprises from their operational size, where the per-unit cost decreases as the operation size increases.

Unit Cost

The cost incurred to produce, manufacture, or acquire one unit of a product or service.

Economic Profits

Profits that exceed both the explicit and implicit costs of a business, including a normal return on investment.

Differentiate Products

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.