The Public Relations Department Is the Area in a Company

question 18

Multiple Choice

The public relations department is the area in a company that:

• A)manages publicity and other communications with all groups that have contact with a firm.
• B)manages advertising and promotions.
• C)monitors quality control and operations.
• D)handles in-bound telemarketing calls.

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Definitions:

Symbolic Meaning

The implied or attributed significance of an object, action, or concept beyond its literal significance.

Filtering

The process of reducing information that passes up or down the organizational hierarchy to manage the flow and prevent information overload.

Information Overload

Occurs when an individual or organization receives too much information in a short amount of time, leading to difficulty in processing, understanding, and making decisions.

Media Richness

The degree to which a communication medium is capable of effectively conveying information, taking into account aspects like immediacy of feedback, personalization, and the use of multiple cues.