Cause-Related Marketing Is

question 40

Multiple Choice

Cause-related marketing is:

• A)a type of internet intervention.
• B)a program that ties marketing to a charity or non-profit organization.
• C)the same thing as green marketing.
• D)causing buyers to want to buy a product due to an effective cross-promotion.

---

Definitions:

Normal Sales

The expected amount of sales based on historical data, market conditions, and economic forecasts, under regular business operations.

Per Unit

A term indicating the cost, price, or required quantity of something on an individual basis.

Outside Supplier

An external entity that provides goods or services to another company.

Indifferent

A state or condition where a decision-maker has no preference between two or more alternatives.