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question 13

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Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the two groups that are heavy users of green products are:


Definitions:

Customers

Individuals or entities that purchase goods or services from a company or business.

Managerial Accounting

The practice of analyzing, interpreting, and communicating financial information for internal use by management for decision making.

External Users

Individuals or entities outside a company who use financial information to make decisions about the company, such as investors, creditors, and regulatory agencies.

Internal Users

Individuals within an organization, such as management and employees, who use financial information to make decisions regarding the operation of the company.

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