When a Brand Is Associated with a Major Sporting Event

question 155

Multiple Choice

When a brand is associated with a major sporting event without any intentional or indirect effort on the brand's part, it is ________ marketing.

• A) stealth
• B) direct ambush
• C) incidental ambush
• D) indirect ambush

---

Definitions:

Convertible Bonds

Financial instruments that can be converted into a specified number of common stock shares at the discretion of the bondholder, usually at certain times during their life.

Control

The power to influence or direct people's behavior or the course of events.

Warrants

Financial instruments allowing the holder to choose to purchase or sell an asset at a predetermined price prior to a specified deadline, without being required to do so.

Call Options

Financial derivatives that give the holder the right, but not the obligation, to buy an asset at a specified price within a specific time frame.