To Substantiate an Advertisement, the Federal Trade Commission and Courts

question 105

Multiple Choice

To substantiate an advertisement, the Federal Trade Commission and courts tend to use each of the following principles except:

• A)the federal government assumes consumers read ads "broadly" and do not notice details hidden in fine print.
• B)tests have to be with the actual product or one that is considered similar.
• C)evidence should come from individuals or companies that would be considered experts by others in the field.
• D)the courts and FTC will consider the totality of evidence concerning a claim, not just one particular study that may support a claim.

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Definitions:

Emotion

A complex state of feeling that results in physical and psychological changes that influence thought and behavior.

Evolutionary Perspective

A view in psychology that emphasizes the role of evolutionary processes in shaping behaviors, mental functions, and traits to solve problems of survival and reproduction.

Long-Term Mating

The pursuit of strategies aimed at forming lasting romantic relationships, emphasizing emotional connection and compatibility.

Sexual Opportunity

A situation or circumstance that may lead to the possibility of engaging in sexual activity.