From a Company's Perspective, the Primary Benefit of Using Cookie

question 69

Multiple Choice

From a company's perspective, the primary benefit of using cookie technology is it allows the marketing team to:

• A)gather information about where a consumer has been on the company's website, how long they were there, and what they did.
• B)know what other sites a person has visited on the internet.
• C)prepare specific marketing messages and emails to consumers based on their browsing behavior.
• D)know who has visited the company's website.

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Definitions:

Revenue

The total amount of money received by a company for goods sold or services provided during a specific period.

Price Elastic

An indicator of the sensitivity of the demand for a product to alterations in its price.

Increase Overall Revenue

Strategies or actions aimed at boosting the total income generated from sales of goods or services.

Theatre Owners

Individuals or entities that own and manage cinemas or performance venues, responsible for programming and operational aspects.