When a Brand Is Associated with a Major Sporting Event

question 155

Multiple Choice

When a brand is associated with a major sporting event without any intentional or indirect effort on the brand's part, it is ________ marketing.

• A) stealth
• B) direct ambush
• C) incidental ambush
• D) indirect ambush

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Definitions:

Debris

The remains of something that has been destroyed or broken up.

Bankrupt

A legal status in which a person or entity is unable to repay the debts it owes to creditors.

Notice

A formal announcement or warning given to someone.

Incidental Beneficiary

A third party who may benefit from a contract despite not being a direct party to it but has no legal rights to enforce the contract.