Wanting to Capitalize on the Audience Around the Olympics, a Company

question 151

True/False

Wanting to capitalize on the audience around the Olympics, a company substantially increases its advertising budget, but is not an official sponsor. This would be an example of distractive ambush marketing.

---

Definitions:

Relativism

is the philosophical concept that views knowledge, truth, and morality as varying depending on culture, society, or historical context.

Relativistic

Pertaining to the concept that points of view have no absolute truth or validity, having only relative, subjective value according to differences in perception and consideration.

Transitional

Referring to a phase or period that serves as a bridge from one state, condition, or activity to another.

Oppositional

In Perry’s theory, a response to late multiplicity characterized by legitimizing multiplicity as one pole of a new kind of dualism and the right–wrong dualism of Position 1 (strict dualism) at the other end of the new continuum. Allows individuals to maintain a dualistic either-or structure in their thinking.