Although Ads Can Be Tested Prior to Production, Most Advertising

question 159

Multiple Choice

Although ads can be tested prior to production, most advertising agencies perform little pretesting because they:

• A)tend to be unreliable.
• B)are too expensive.
• C)are not requested very often by clients.
• D)have to be matched with posttests to be effective.

---

Definitions:

Trait

A distinguishing quality or characteristic, typically one belonging to a person.

Behavior

The observable actions or responses of humans or animals in response to external or internal stimuli.

Genes

Units of heredity made up of DNA that act as instructions to make molecules called proteins, influencing the development, functioning, and reproduction of organisms.

Behavior Geneticists

Scientists who study the genetic and environmental influences on human behavior, often through twin and adoption studies.