After Being Shown a Segment or Stills of an Ad

question 162

Multiple Choice

After being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:

• A)memorability.
• B)aided brand awareness.
• C)unaided brand awareness.
• D)brand and ad recognition.

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Definitions:

Invasive Measurement

Techniques that require entry into the body, through skin or a body cavity, to obtain accurate data regarding health conditions or physiological functions.

Tympanic Thermometer

A device used to measure temperature by detecting the infrared heat from the ear drum.

Kussmaul's Respiration

A form of hyperventilation that is a compensatory mechanism seen in conditions such as diabetic ketoacidosis, characterized by deep and labored breathing.

Cheyne-Stokes Respiration

A pattern of breathing characterized by a gradual increase in breathing followed by a decrease and then a period of apnea, often associated with heart failure or brain injury.