Which Type of Evaluation Method Can Provide Clients and Advertising

question 90

Multiple Choice

Which type of evaluation method can provide clients and advertising agencies with an idea that "wear-out" effects are starting to occur?

• A)Ad tracking research
• B)Copytesting
• C)Cognitive neuroscience
• D)Emotional reaction tests

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Definitions:

Layoff Stress

Layoff stress refers to the psychological strain and anxiety caused by job loss or the threat of losing one's job.

Type A Behaviour

A personality characteristic marked by a constant sense of urgency, competitiveness, and an excessive drive to achieve goals.

Feeling Guilty

describes the emotional state experienced when one believes they have acted against moral, ethical, or personal standards.

Doing Several Things

The ability or action of handling multiple tasks or activities simultaneously.