Biometric Measures Evaluate

question 40

Multiple Choice

Biometric measures evaluate:

• A)data about a person's heartbeat, perspiration levels, respiration, and body movements.
• B)data about a person's attitudinal changes.
• C)changes in sales after exposure to an emotional advertisement.
• D)increases in verbal responses to questions posed in focus groups.

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Definitions:

Paternal Chromosome

A chromosome inherited from the father, contributing to the genetic makeup of the offspring.

Homologous Pair

A pair of chromosomes, one from each parent, that are similar in shape, size, and gene content.

Germ Cells

The cells in sexually reproducing organisms that give rise to gametes, such as sperm in males and eggs in females.

Gametes

Specialized sex cells produced by organisms for reproduction; sperm in males and eggs (ova) in females.