While Some Marketing Professionals Do Not Favor Copytesting, the Majority

question 47

True/False

While some marketing professionals do not favor copytesting, the majority think it is necessary because without it, creativity is stifled.

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Definitions:

Energy

The capacity to do work or produce change, existing in various forms such as kinetic, potential, thermal, electrical, chemical, and nuclear.

Triglycerides

A type of fat found in the blood, made up of a molecule of glycerol combined with three fatty acids, used by the body for energy.

Polysaccharide

Carbohydrate that consists of hundreds or thousands of monosaccharide monomers.

Molecule

The smallest particle of a chemical element or compound that can exist independently while retaining the characteristics of the substance.