The Real Advantage of Cognitive Neuroscience to Marketers Is That

question 128

True/False

The real advantage of cognitive neuroscience to marketers is that it enables marketers to understand how information is processed, where it is being processed in the brain, and how the individual reacts to an ad or marketing piece.

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Definitions:

Atorvastatin

A statin medication used to prevent cardiovascular disease and to treat abnormal lipid levels by inhibiting an enzyme involved in lipid production.

Enzymes

Biological catalysts that speed up chemical reactions in living organisms by lowering the activation energy.

Enzyme Function

The role enzymes play in accelerating chemical reactions in biological systems without being consumed in the process.

Lock-and-key Model

A model explaining enzyme specificity, where the enzyme's active site (lock) perfectly fits the substrate (key), facilitating the chemical reaction.