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The Principles of Position Advertising Copytesting (PACT)state That Testing Procedures

question 127

True/False

The principles of position advertising copytesting (PACT)state that testing procedures should be relevant to advertising objectives.


Definitions:

Unmerchantable

Referring to goods or products that fail to meet minimum quality standards for sale to consumers or are otherwise unfit for their intended purpose.

Merchantability

A warranty that goods sold meet reasonable quality and usage standards as per the market.

Implied Warranty

A legal assumption that a product will meet certain standards of quality and reliability even if not explicitly stated.

Merchantability

Relates to the guarantee that a product sold meets reasonable expectations of performance and quality as understood in the marketplace.

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