Chris Wants to Measure How Long Individuals Stay Engaged with a Banner

question 38

Multiple Choice

Chris wants to measure how long individuals stay engaged with a banner ad he has placed on a website that contains a short five-second video. The best measurement to use would be:

• A)dwell rate.
• B)dwell time.
• C)length of engagement.
• D)click-through.

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Definitions:

Schedule of Accounts Payable

A detailed list that tracks the amounts owed by a company to its suppliers or creditors.

Customer Accounts

Accounts maintained by a vendor detailing individual transactions with customers over a period, showing credits, debits, and balances.

Controlling Account

A general ledger account that summarizes and controls the balance of all subsidiary accounts related to it, typically used for accounts receivable and accounts payable.

Subsidiary Ledger

A detailed ledger containing individual accounts that support figures on the general ledger, often used for accounts receivable, accounts payable, etc.