When Reactions to a Small Scale Marketing Effort Are Used

question 85

Multiple Choice

When reactions to a small scale marketing effort are used to predict reactions in a larger area, the testing method is:

• A)emotional response.
• B)position advertising copytesting (PACT)principles.
• C)a test market.
• D)a simulation model.

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Definitions:

Random Chance

The concept that events occur with no deterministic pattern or predictability, often used to explain the occurrence of events without apparent cause.

Anthrax

A serious disease caused by Bacillus anthracis, characterized by skin ulcers, lung infections, or septicemia, and affecting humans and animals.

Treatment

Medical care given to a patient for an illness or injury, aimed at relieving symptoms or curing the condition.

Experimental Variable

Factor of the experiment being tested.