Even If Marketers Could Agree on a Definition of Return

question 46

True/False

Even if marketers could agree on a definition of return on investment (ROI) for marketing, most marketers believe it would be difficult to measure, especially in the area of advertising.

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Definitions:

Utilitarian Justice

A principle in ethics and political philosophy that actions are right if they are useful or for the benefit of a majority, focusing on outcomes that maximize happiness or reduce suffering.

Dollar Worth

The value of the United States dollar in terms of goods, services, or other currencies.

Legal Obligation

A duty enforceable by law, requiring a person or organization to perform or refrain from performing a certain action.

Basic Necessities

Essential items and services required for individuals to maintain an adequate standard of living, such as food, shelter, and healthcare.