The Measure or Definition of Marketing Return on Investment (ROI)

question 152

Multiple Choice

The measure or definition of marketing return on investment (ROI) that is the most commonly used is:

• A) incremental sales from marketing activities.
• B) changes in brand awareness.
• C) ratio of advertising costs to sales.
• D) reach/frequency achieved.

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Definitions:

Antisocial Personality Disorder

A mental disorder characterized by a long-term pattern of disregard for, or violation of, the rights of others.

Incarceration

The state of being confined in prison as a punishment for crimes or as a pre-trial measure.

Intelligence

The capacity for learning, understanding, and applying knowledge, as well as the ability to engage in abstract thinking and problem-solving.

Culture

The shared values, beliefs, behaviors, and artifacts that characterize groups of people, shaping their worldview and lifestyle.