Web Sites and Social Media Sites Use Descriptive and Advanced

question 26

Multiple Choice

Web sites and social media sites use descriptive and advanced analytics to data collected in online experiments:

• A) to position ads for the promotion of products and services.
• B) to schedule staff and vehicle.
• C) to design its premium seating offerings.
• D) to decide how much to offer players in contract negotiations.

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Definitions:

Customer Advocacy

A marketing strategy focusing on cultivating strong customer relationships by addressing their needs and concerns, encouraging loyalty and positive word-of-mouth.

Brand Visibility

The extent to which a brand is seen or recognized in its market by potential customers, often enhanced through marketing and advertising efforts.

Social Interactions

The ways in which individuals communicate and behave towards each other within a society.

Spam

Unsolicited and often irrelevant messages sent over the Internet, typically to a large number of users, for the purpose of advertising, phishing, spreading malware, etc.