Greenbell Software Inc

question 24

Essay

Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP) provided with the phone. Eight sample customers have participated in the study and provided the following part-worths for each of the above attributes.

Suppose the overall utility (sum of part-worths) of the current favorite Greenbell smartphone is 100 for each consumer. What new product design will maximize the share of choice for the eight consumers in the sample?

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Definitions:

Cultural Values

Core principles and ideals that shape the social behaviors, practices, and norms within a culture or society.

Survival Value

The contribution of a trait, behavior, or resource to an individual’s or species’ likelihood of survival and successful reproduction in their environment.

Brush Teeth

The act of cleaning one's teeth with a toothbrush and toothpaste to maintain oral hygiene.

Social Life

The interactions, activities, and relationships that occur between individuals in society, encompassing both public engagements and private socialization.