Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP) provided with the phone. Eight sample customers have participated in the study and provided the following part-worths for each of the above attributes.
Assume the overall utility (sum of part-worths) of the current favorite Greenbell smartphone for customers 1 to 5 is 105 and customers 6 to 8 is 90. What new product design will maximize the share of choice for the eight consumers in the sample?
Definitions:
Personal Property Security Act
Legislation that provides rules for secured transactions involving personal property, ensuring interests are protected and prioritized.
Chattel Security
A type of security interest granting a lender the right to repossess personal property used as collateral if the borrower defaults.
Consumer Goods
Products and services that are purchased for personal or household use.
Collateral
Goods or property used to secure a debt.
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