Greenbell Software Inc

question 8

Essay

Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP) provided with the phone. Eight sample customers have participated in the study and provided the following part-worths for each of the above attributes.

Assume the overall utility (sum of part-worths) of the current favorite Greenbell smartphone for customers 1 to 5 is 105 and customers 6 to 8 is 90. What new product design will maximize the share of choice for the eight consumers in the sample?

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Definitions:

Stocks And Bonds

Financial instruments that represent ownership in a company (stocks) and loans made to a company or government (bonds), which pay interest over time.

State-Supported Company

A business entity receiving financial backing and support from the government to promote public welfare or strategic interests.

Grants

Financial funds provided by an organization, especially the government, that do not require repayment and are typically used for specific projects or purposes.

Partial Ownership

A situation where an individual or entity owns less than 100% of an asset or company, sharing ownership with others.