Greenbell Software Inc

question 8

Essay

Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP) provided with the phone. Eight sample customers have participated in the study and provided the following part-worths for each of the above attributes.

Assume the overall utility (sum of part-worths) of the current favorite Greenbell smartphone for customers 1 to 5 is 105 and customers 6 to 8 is 90. What new product design will maximize the share of choice for the eight consumers in the sample?

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Definitions:

Minority

A segment of the population that differs from the majority in cultural, racial, religious, sexual orientation, or other characteristics, often resulting in varying degrees of discrimination or disempowerment.

Majority Members

Individuals belonging to a group that represents the largest part of a population within a particular context or setting.

Male-Dominated Jobs

Occupations or industries where the majority of workers are male, often highlighting issues of gender inequality or segregation in the workplace.

Raters

Individuals who assess or evaluate the performance, qualities, or abilities of others in structured settings.