Greentrop Pharmaceutical Products Are the World Leader in the Area

question 17

Essay

Greentrop Pharmaceutical Products are the world leader in the area of sleep aids. Its major product is "Dozealot". The Research-and-Development Division has defined two alternatives to improve the quality of the product, which are simple reformulations of the product to minimize the side effects and to improve the product efficacy. To conduct an analysis, management has decided to consider the possible demands for the drug under each alternative. The following payoff table shows the projected profit in millions of dollars.
a. Construct a decision tree for this problem.
b. If the decision maker knows nothing about the probabilities of three states of nature, what is the recommended decision using the optimistic, conservative, and minimax regret approaches?

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Definitions:

Conversations

Informal talks between two or more people where ideas, feelings, and other information is exchanged.

Helpful

Characterized by providing assistance or support to others in a generous or considerate manner.

Admire

To regard with respect or warm approval.

External Attribution

The process of blaming external circumstances or actions of other people for one's own behavior or experiences, rather than internal characteristics.