When Consumers Recognize They Have an Unmet Need, They Usually

question 6

Multiple Choice

When consumers recognize they have an unmet need, they usually seek out specific products or services that they believe will satisfy that need and provide value to them. They are willing to give up something, such as money and effort, to find the products or services that will provide the benefits they seek. This process that consumers go through to satisfy their needs is best described as the _____ process.

• A) marketing
• B) consumption
• C) exchange
• D) internal
• E) purchase

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Definitions:

Physiological Component

Aspects of psychological experiences that are tied to the functions and responses of the body, such as heart rate or hormone levels.

Perceptual Component

The aspect of perception involving the interpretation and organization of sensory information to understand the environment.

Cognitive Component

The aspect of attitude that involves a person's beliefs, thoughts, and knowledge about the subject.

Behavioural Component

The aspect of attitude that refers to the way one behaves towards an object or situation.