Some Marketers Offer Each Individual Customer a Different Product, So

question 35

Multiple Choice

Some marketers offer each individual customer a different product, so each customer is essentially treated as a segment of one. Which way of doing business does this represent?

• A) undifferentiated marketing
• B) personalized marketing
• C) customer-based marketing
• D) one-to-one marketing
• E) niche marketing

Comprehend the concept and strategic importance of business ecosystems.

Describe the various Internet business models and their strategic implications.

Analyze the factors contributing to a competitive edge through differentiation and cost leadership strategies.

Recognize the role of brand loyalty and product quality in competitive strategy.

---

Definitions:

Objective Personality

A concept in psychology that refers to the assessment of an individual's personality based on objective and measurable criteria.

Projective Personality

A type of personality test in which the respondent’s interpretation of ambiguous scenes or stimuli is used to analyze their personality characteristics and underlying thought processes.

Personality Assessment Inventory

A psychological test used to evaluate personality traits and psychopathology.

Objective Personality

Tests designed to measure personality traits or characteristics without bias from the test-taker's subjective interpretation.