The Ritz-Carlton Hotel Has a Culture That Embodies the Importance

question 55

Multiple Choice

The Ritz-Carlton Hotel has a culture that embodies the importance of creating value for guests among all employees. One way this is implemented is giving the front desk employees the authority to correct a problem presented by a guest without having to have approval from a manager. Which type of orientation does his company embrace?

• A) market orientation
• B) product orientation
• C) production orientation
• D) sales orientation
• E) outward orientation

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Definitions:

Racism

Racism is an ideology that either directly or indirectly asserts that one group is superior to others, with the power to put this ideology into practice in a way that gives advantages, privilege, and power to certain groups of people, and conversely, can disadvantage or limit the opportunities of racialized individuals or racialized groups.

Discrimination

The unequal treatment of individuals or groups based on their characteristics or behaviours. It involves actions or practices of dominant group members that have a harmful impact on members of a subordinate group.

Hispanics

Individuals or communities that originate from Spanish-speaking countries, particularly those from Latin America and Spain.

Heterosexism

The belief in the natural superiority of heterosexuality as a way of life and therefore its logical right to dominance. Comprised of a system of ideas and institutionalized beliefs, it leads to the oppression of any non-heterosexual form of behaviour, identity, relationship, or community.