Walmart's Supply Chain Is as Efficient and as Economic as Possible

question 45

Multiple Choice

Walmart's supply chain is as efficient and as economic as possible, which allows it to offer lower prices than competing retailers. With only a few exceptions, Walmart offers the same basic products in all of its stores, even worldwide. What orientation does this illustrate?

• A) market orientation
• B) customer orientation
• C) production orientation
• D) linear orientation
• E) undifferentiated orientation