Which of the Following Is a Demographic Trend Shaping Consumer

question 20

Multiple Choice

Which of the following is a demographic trend shaping consumer behavior patterns?

• A) family size is increasing
• B) households increasingly include two primary income providers
• C) birthrates are increasing in the U.S. and Europe
• D) lower levels of consumer affluence in the U.S.
• E) decreasing life expectancy in the U.S.

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Definitions:

Fixed Expenses

Expenses that remain constant regardless of the amount of goods produced or sold, including lease payments, wages, and coverage costs.

Net Income

The profit or loss of a business after all expenses, taxes, and costs have been subtracted from total revenues.

Selling Price

The selling price is the amount a buyer pays to purchase a product or service from a seller.

Contribution Margin Ratio

The percentage of sales revenue remaining after variable costs are subtracted, indicating the portion contributing to covering fixed costs and generating profit.