A Basic CRM Premise Is That Customers Form Relationships with Companies

question 3

True/False

A basic CRM premise is that customers form relationships with companies as opposed to companies conducting individual transactions with customers.

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Definitions:

Trade Name

A commercial name used by a company or business that differs from its legal registered name, under which it conducts business.

Franchise Agreement

A legal contract between a franchisor and franchisee, outlining the terms and conditions for the operation of a franchise.

Parent Company

A corporation that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors.

Business-Format Franchising

A franchising arrangement where the franchisee is given not just the rights to sell a product or service, but also the detailed method to conduct the business.