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Relationship Quality Is Function of a Consumer's Perceived Value of the Relationship

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Relationship quality is function of a consumer's perceived value of the relationship.


Definitions:

Probability

The quantification of the chance that an event happens, indicated by a numerical range from 0 to 1.

Cumulative Net Profit

The total net profit earned over a specified period, after all expenses have been subtracted from revenues.

Probability

An evaluation of the possibility of an event occurring, expressed using a scale from 0 to 1.

Cumulative Profit

The total profit earned over a specific period, calculated by sequentially adding all profit amounts from the start to the end of the period.

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