Sensitivity Represents the Degree to Which a Consumer Is Sensitive

question 56

True/False

Sensitivity represents the degree to which a consumer is sensitive to changes in some product characteristic.

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Definitions:

Extinct

A term describing a species, family, or larger group of organisms that no longer exists.

Systematic Desensitization

A behavioral therapy method used to gradually reduce phobia or anxiety through controlled exposure to the feared object or situation in conjunction with relaxation techniques.

Fear Reduction

A psychological process or intervention aimed at decreasing the intensity of fear reactions, often through techniques such as exposure therapy or cognitive restructuring.

Orienting Reflex

An unlearned response in which an organism attends to a stimulus.