Samantha Tracks Detailed Information About Customers So More Customer-Oriented Decisions

question 10

Multiple Choice

Samantha tracks detailed information about customers so more customer-oriented decisions can be made, hopefully leading to longer-lasting relationships with customers. Samantha is involved in _____.

• A) customer relationship management
• B) marketing management
• C) consumer value management
• D) quality management
• E) internal marketing management

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Definitions:

Retrieval

The process of recalling information, experiences, and memories stored in the brain.

Storage

The process of retaining encoded information over time in the memory.

Explicit Memory

Explicit memory is a type of long-term memory that involves conscious recollection of factual information, previous experiences, and concepts.

Implicit Memory

A type of memory in which previous experiences aid in the performance of a task without conscious awareness of these previous experiences.