When a Consumer Realizes High Value from an Exchange with a Company

question 76

Multiple Choice

When a consumer realizes high value from an exchange with a company, _____ improves.

• A) relationship quality
• B) internalization
• C) emotional attachment
• D) augmented quality
• E) elasticity

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Definitions:

Implicit Memory

A type of long-term memory that enables people to perform tasks without conscious awareness of the previous experiences influencing those actions.

Context-Dependent Memory

The phenomenon where people recall information better when the recall situation is similar to the encoding situation.

Episodic Memory

A form of enduring memory that deals with remembering particular incidents, circumstances, and personal encounters.

Semantic Memory

A component of long-term memory involving the conscious recall of facts, concepts, and knowledge about the external world which is not tied to personal experiences.