Black & Decker Is Well Known for Power Tools

question 35

Multiple Choice

Black & Decker is well known for power tools. However, if the company thinks of itself merely as a power tool company instead of a company that delivers the benefits users want, such as cut materials or holes in materials, it could be taking a short-sighted focus of its business. If a technologically-advanced device is developed that could replace the need for power tools to deliver those benefits, this company could go out of business. That is, Black & Decker could suffer from _____.

• A) brain drain
• B) cognitive dissonance
• C) marketing disconnect
• D) marketing myopia
• E) product devaluation

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Definitions:

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A table that shows the possible outcomes, rewards, or payoffs from different decisions or strategies in a strategic situation or game.

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