What Do the X- and Y-Axes on a Perceptual Map

question 70

Multiple Choice

What do the x- and y-axes on a perceptual map represent?

• A) how competitors perform on the two most important attributes to consumers - price and quality
• B) the ideal combination of attributes and the actual combination of attributes of all competitors in the market
• C) dimensions used to separate competitors on a specific characteristic
• D) growth rate of the market and market shares of each competitor
• E) factors used to identify market segments

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Definitions:

T-test

A statistical test used to determine if there is a significant difference between the means of two groups.

Participants

Individuals who take part in a study, experiment, or any form of research, providing data for analysis.

Independent Means

Refers to the average values of two groups that are not related or dependent on each other.