Black & Decker Is Well Known for Power Tools

question 35

Multiple Choice

Black & Decker is well known for power tools. However, if the company thinks of itself merely as a power tool company instead of a company that delivers the benefits users want, such as cut materials or holes in materials, it could be taking a short-sighted focus of its business. If a technologically-advanced device is developed that could replace the need for power tools to deliver those benefits, this company could go out of business. That is, Black & Decker could suffer from _____.

• A) brain drain
• B) cognitive dissonance
• C) marketing disconnect
• D) marketing myopia
• E) product devaluation

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Definitions:

KMnO4

Potassium permanganate, a strong oxidizing agent used in various chemical reactions, including organic synthesis and analytical chemistry.

Na2Cr2O7

Sodium dichromate is an inorganic compound consisting of sodium, chromium, and oxygen, used as an oxidizing agent in various chemical reactions, including those in organic chemistry.

Fatty Acid

A type of carboxylic acid that is often found in lipids, characterized by a long hydrocarbon chain which can be saturated or unsaturated.

Wax

A class of chemical compounds that are malleable at ambient temperatures and typically melt upon heating, often of natural or synthetic origin.