Consumers Do Not View All Soft Drinks as Identical to One

question 5

Multiple Choice

Consumers do not view all soft drinks as identical to one another. Some prefer Coca-Cola, while others will only drink Pepsi-Cola. Still others will not drink either cola and drink only non-caffeinated soft drinks. This marketplace condition in which consumers do not view all competing products as identical to one another is called _____.

• A) product differentiation
• B) product variation
• C) market segmentation
• D) perceptual differentiation
• E) selective perception

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Definitions:

Proximity

The physical closeness or distance between people or objects, often influencing relationships and interactions.

Physical Availability

The degree to which a product or service can be obtained by the consumer, often relating to its distribution, placement, and stock levels in the marketplace.

Actor-Observer Effect

A cognitive bias in which people tend to attribute their own actions to external factors and others' actions to their personality or disposition.

Self-Serving Bias

A common tendency for individuals to attribute their successes to personal characteristics, while attributing their failures to external factors.