Customer Lifetime Value Is Equal to the Net Present Value

question 51

Multiple Choice

Customer lifetime value is equal to the net present value of the stream of profits over a customer's lifetime plus _____.

• A) the costs associated with satisfying that customer
• B) the costs associated with keeping that customer for more than 10 years
• C) the retention rate for all customers
• D) opportunity cost saved from having loyal customers
• E) the worth attributed to the equity a good customer can bring

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