Which of the Following Statements Is FALSE Regarding the Mere

question 26

Multiple Choice

Which of the following statements is FALSE regarding the mere exposure effect?

• A) The mere exposure effect is created in the absence of attention.
• B) The increased liking associated with the mere exposure effect is easy to elicit.
• C) The size of the effect (increased liking) is as strong as an effect created by a strong cohesive argument.
• D) The mere exposure effect works best when the consumer has lower involvement in processing the object.
• E) The mere exposure effect has the greatest effect on novel objects.

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Definitions:

Voter Turnout

The percentage of eligible voters who cast a ballot in an election, an important measure of democratic engagement.

Enfranchised

Refers to giving someone the right to vote in political elections.

Voters

Individuals who have the right to participate in electing leaders and voting on laws and policies in a democratic society.

Turnout Rate

The percentage of eligible voters who cast a ballot in an election.