The Mere Exposure Effect Works Best When the Consumer Is

question 72

True/False

The mere exposure effect works best when the consumer is distracted from processing the focal stimulus.

---

Definitions:

Classical Conditioning

An educational mechanism involving the repeated combination of two stimuli, resulting in the first stimulus eventually eliciting a response that was originally elicited by the second stimulus.

Predictability

The ability to accurately forecast the future occurrence or behavior of an event based on current or past data.

Conditioned Stimulus

A stimulus that was once neutral but triggers a conditioned response after being associated with an unconditioned stimulus.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome, which can become a distressing disorder when excessive.