Which Term Describes a Consumer's Immediate Response After Exposure to a Stimulus

question 86

Multiple Choice

Which term describes a consumer's immediate response after exposure to a stimulus?

• A) sensation
• B) cognition
• C) affect
• D) attention
• E) perception

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Definitions:

Short-term Predictions

Forecasts made over a relatively short period, typically focusing on immediate or near-future trends or events.

Cyclical Variation

Periodic fluctuations in data or trends that happen over longer time intervals and are often related to economic, environmental, or societal cycles.

Seasonal Variation

A pattern seen in statistical data that occurs at regular intervals due to seasonal factors.

Random Variation

The unpredictability in the behavior or outcome of a process, due to the influence of random factors or noise.