The Term Marketers Use to Describe the Idea That Consumers

question 62

Multiple Choice

The term marketers use to describe the idea that consumers are often bombarded with too much information in their daily lives is _____.

• A) clutter
• B) noise
• C) distraction
• D) sensation
• E) assimilation

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Definitions:

Conflicting Alternatives

Conflicting alternatives are options in a decision-making process that are incompatible with each other, presenting a challenge to reach a consensus.

Social Communication

The process of sharing information, ideas, and feelings with others in a societal context, using both verbal and non-verbal methods.

Bidirectional

Able to function or operate in two opposite directions, often used in reference to communication, relationships, or technical systems.

Message Frequency

The rate or number of times a message is communicated or broadcasted over a specific time period.