Which of the Following Statements Is FALSE Regarding the Mere

question 26

Multiple Choice

Which of the following statements is FALSE regarding the mere exposure effect?

• A) The mere exposure effect is created in the absence of attention.
• B) The increased liking associated with the mere exposure effect is easy to elicit.
• C) The size of the effect (increased liking) is as strong as an effect created by a strong cohesive argument.
• D) The mere exposure effect works best when the consumer has lower involvement in processing the object.
• E) The mere exposure effect has the greatest effect on novel objects.

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Definitions:

Brick and Mortar

A business or retail outlet that has at least one physical location, as opposed to being online or virtual.

Supply Chain Costs

Supply chain costs encompass all expenses incurred in the creation and distribution of a product, from procurement to delivery.

Distributors

Companies or individuals that help move goods from manufacturers to retailers or direct to customers without being the primary producer.

Supply Chain

The network of all entities involved in producing and delivering a product or service to the consumer, including raw material suppliers, manufacturers, and retailers.