Attention That Is Beyond the Conscious Control of the Consumer

question 29

Multiple Choice

Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.

• A) involuntary attention
• B) preattention
• C) implicit attention
• D) explicit attention
• E) unintentional attention

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Definitions:

Quiet Place

A location with minimal noise that facilitates focus, relaxation, or meditation.

Misinformation Effect

A distortion in memory that occurs when misleading information presented after an event alters memories of the event itself.

Serial-Position Effect

A memory phenomenon where recall accuracy varies as a function of an item's position within a study list, with enhanced recall for items at the beginning and end of the list.

Memory Reconstruction

The process of piecing together memories from elements stored across different parts of the brain during recall, which can sometimes lead to inaccuracies.